This is one of the official colors of the Saint Louis Cardinals. It was a wordmark displaying the inscription-St. The first logo updates took place in 1920: It lasted for less than two years. This stylized monogram logo served the team for nearly two decades. You’ll spot two white diamond signs on the letter-S. These typefaces have their ends extended and rounded. These interlocking initials-STL stands for the city of Saint Louis. The Cardinals first and orifinal logo was unveiled in 1900. Without wasting time, let’s follow the bird on the bat to its source of nesting and evolution. Each updated logo represents a new phase for the club. This is not surprising for a club that has lived for close to twelve decades. The Saint Louis Cardinals have had many logos. It is on websites, billboards, television, and a host of other mediums. More so, today’s logo is a pitcher on multiple channels. This monogram logo appeared on sleeves and caps of uniforms. The original Cardinals logo to represent the club was the famed interlocking initials-STL. As a custom, the bird perched on a baseball bat. A red bird, a yellow bat, and a scripted wordmark are the graphic elements that give a distinct personality to the Cardinals logo. It’s the most iconic logo in sporting history and the first in baseball. This color resembles the feathers on the cardinal bird, hence the name.īut who is the originator of the name that has been accepted and used for over 100 years? According to sportswriter Willie McHale, he overheard a female fan praise the color as a “lovely shade of cardinal.” Therefore, he called the team “The Cardinals.”Īn attractive logo leads the Cardinals. In 1899, the club added a shade of red to their uniform. During this period, white was the dominant color for the team’s outfit. Affectionately, the club is known by many as the Browns or the Cardinals.Ĭan you tell how these lovely names came about?īrown Stockings was the original name of the club. The city hosts one of the most decorated sporting clubs in the world. Louis Cardinals logo and some history behind the baseball club.
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